“I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.”

That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.

It requires a certain kind of mind to see beauty in a hamburger bun.

In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.

Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.

In business for yourself, but not by yourself.

It is no achievement to walk a tightrope laid flat on the floor.

There’s almost nothing you can’t accomplish if you set your mind to it.

When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.

Luck is a dividend of sweat. The more you sweat, the luckier you get.

You’ll learn more about a road by traveling it than by consulting all the maps in the world.

Look after the customer and the business will take care of itself.

In my experience, good executives don’t make mistakes.

If my competitor were drowning I’d stick a hose in his mouth and turn on the water.

Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.

The organization cannot trust the individual; the individual must trust the organization.

There are things money can’t buy and hard work can’t win. One of them is happiness.

So many books, so little time.

I found the human heart empty and insipid everywhere except in books.

Tell me how you read and I’ll tell you who you are.

Everything that I do is very autobiographical. I’m trying to be as much of an open book as possible and give the audience every single piece of me.

Some who have read the book, or at any rate have reviewed it, have found it boring, absurd, or contemptible, and I have no cause to complain, since I have similar opinions of their works, or of the kinds of writing that they evidently prefer.

Books: our unfailing companions.

For books are more than books, they are the life, the very heart and core of ages past, the reason why men worked and died, the essence and quintessence of their lives.

A room without books is like a body without a soul.