Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROCSpeaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
More Ray Kroc Quotes
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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We have an obligation to give something back to the community that gives so much to us.
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There’s almost nothing you can’t accomplish if you set your mind to it.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
RAY KROC -
Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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Adversity can strengthen you if you have the will to grind it out.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROC -
Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
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You’re only as good as the people you hire.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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Mankind will discover objects in space sent to us by the watchers.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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If you’re not a risk taker, you should get the hell out of business.
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The first dollar is the most you will get if you don’t love what you are doing.
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If you have time to lean, you have time to clean.
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We provide food that customers love, day after day after day. People just want more of it.
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It is no achievement to walk a tightrope laid flat on the floor.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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Luck is a dividend of sweat.
RAY KROC -
If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
RAY KROC