None of Us is as Good as All of Us.
RAY KROCSpeaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
More Ray Kroc Quotes
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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In business for yourself, but not by yourself.
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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I was an overnight success all right, but 30 years is a long, long night.
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No one of us is more important than the rest of us.
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All money means to me is a pride in accomplishment.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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We need god to prosper those without him will not.
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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROC