If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROCThere is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
More Ray Kroc Quotes
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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We need god to prosper those without him will not.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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There’s almost nothing you can’t accomplish if you set your mind to it.
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When you’re green, your growing. When you’re ripe, you rot.
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All money means to me is a pride in accomplishment.
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If you have time to lean, you have time to clean.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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We provide food that customers love, day after day after day. People just want more of it.
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We have an obligation to give something back to the community that gives so much to us.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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The first dollar is the most you will get if you don’t love what you are doing.
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None of Us is as Good as All of Us.
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The more I help others to succeed, the more I succeed.
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The third big war will begin when the big city is burning.
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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
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You must perfect every fundamental of your business if you expect it to perform well.
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I suffer with you. I’ve never seen such stupid ballplaying in all my life!
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The organization cannot trust the individual; the individual must trust the organization.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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It is no achievement to walk a tightrope laid flat on the floor.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
RAY KROC