I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROCI saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
More Ray Kroc Quotes
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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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There’s almost nothing you can’t accomplish if you set your mind to it.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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There’s a lot more future in hamburgers than in baseball.
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In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
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The quality of a leader is reflected in the standards they set for themselves.
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Look after the customer and the business will take care of itself.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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You must perfect every fundamental of your business if you expect it to perform well.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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The more I help others to succeed, the more I succeed.
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If you’re not a risk taker, you should get the hell out of business.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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The first dollar is the most you will get if you don’t love what you are doing.
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All money means to me is a pride in accomplishment.
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When you’re green, your growing. When you’re ripe, you rot.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
RAY KROC