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The quality of a leader is reflected in the standards they set for themselves.

Ray Kroc

If you have time to lean, you have time to clean.
RAY KROC

Cleaning Experience Time Yourself
The definition of salesmanship is the gentle art of letting the customer have it your way.
RAY KROC

Art Customer Let Go Meaning
Tomorrow at sunrise I shall no longer be here.
RAY KROC

Death Myself Sunrise
Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
RAY KROC

Achievement Happiness Joy Result
When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROC

Bad Build Cost Time Wait
Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
RAY KROC

Difficult Myself Perfection
The third big war will begin when the big city is burning.
RAY KROC

Beginning Big Burn City War
I was an overnight success all right, but 30 years is a long, long night.
RAY KROC

Fame Myself Popular Right Success Time
If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
RAY KROC

Cleaning Myself Ocean Quality Repeat Service Thinking Time Value Word
If you’ve got time to lean, you’ve got time to clean.
RAY KROC

Cleaning Time Yourself
In business for yourself, but not by yourself.
RAY KROC

Business Team Work Yourself
All money means to me is a pride in accomplishment.
RAY KROC

Accomplishment Money Myself Pride
That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
RAY KROC

Business Customer Game Lose Name See
It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
RAY KROC

Easy Important Poor Principle Rich
If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROC

Class Competition Compromise Quality Service Value Yourself
You’ll learn more about a road by traveling it than by consulting all the maps in the world.
RAY KROC

Learning Map Road Travel World Yourself
We provide food that customers love, day after day after day. People just want more of it.
RAY KROC

Customer Day Food Love People Success Thrive
The first dollar is the most you will get if you don’t love what you are doing.
RAY KROC

Job Love Money Yourself
It is no achievement to walk a tightrope laid flat on the floor.
RAY KROC

Achievement Floor Walk
I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
RAY KROC

Myself People Result Work Zeal
Luck is a dividend of sweat. The more you sweat, the luckier you get.
RAY KROC

Effort Hard Work Inspirational Luck Yourself
McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROC

Business Face Girl Image People Smile
We have an obligation to give something back to the community that gives so much to us.
RAY KROC

Community Fulfill Generosity Obligation
The organization cannot trust the individual; the individual must trust the organization.
RAY KROC

Organization Person Trust
The more I help others to succeed, the more I succeed.
RAY KROC

Generosity Help Kindness Myself Success
While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
RAY KROC

Absence Advantage Important Success
There’s a lot more future in hamburgers than in baseball.
RAY KROC

Business Food Future Sports

The quality of a leader is reflected in the standards they set for themselves.

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The quality of a leader is reflected in the standards they set for themselves.

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