If you believe in it, and you believe in it hard, it is impossible to fail.
RAY KROCAdversity can strengthen you if you have the will to grind it out.
More Ray Kroc Quotes
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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Luck is a dividend of sweat.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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The more I help others to succeed, the more I succeed.
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When you’re green, your growing. When you’re ripe, you rot.
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We need god to prosper those without him will not.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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All money means to me is a pride in accomplishment.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROC