No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROCAdversity can strengthen you if you have the will to grind it out.
More Ray Kroc Quotes
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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You’re only as good as the people you hire.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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I was an overnight success all right, but 30 years is a long, long night.
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Are you green and growing or ripe and rotting?
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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To be successful, you must be daring, be first and be different.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
RAY KROC