I was an overnight success all right, but 30 years is a long, long night.
RAY KROCWe provide food that customers love, day after day after day. People just want more of it.
More Ray Kroc Quotes
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
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We provide food that customers love, day after day after day. People just want more of it.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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The more I help others to succeed, the more I succeed.
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I suffer with you. I’ve never seen such stupid ballplaying in all my life!
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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We have an obligation to give something back to the community that gives so much to us.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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If you’re not a risk taker, you should get the hell out of business.
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No one of us is more important than the rest of us.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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If you’ve got time to lean, you’ve got time to clean.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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We need god to prosper those without him will not.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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In my experience, good executives don’t make mistakes.
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There’s almost nothing you can’t accomplish if you set your mind to it.
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You must perfect every fundamental of your business if you expect it to perform well.
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None of Us is as Good as All of Us.
RAY KROC