“I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.”

If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.

When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

You’re only as good as the people you hire.

If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.

I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.

We take the hamburger business more seriously than anyone else.

There’s a lot more future in hamburgers than in baseball.

Tomorrow at sunrise I shall no longer be here.

Customers tend to avoid a restaurant that’s going aswamp in its own sludge.

Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.

If you’re not a risk taker, you should get the hell out of business.

None of Us is as Good as All of Us.

The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.

You must perfect every fundamental of your business if you expect it to perform well.

McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.

The key to success is being in the right place at the right time, recognizing that you are there, and taking action!

Doing what’s right isn’t the problem. It is knowing what’s right.

The more time you spend contemplating what you should have done. You lose valuable time planning what you can and will do.

There is no safer anchorage for our learning, our lives, and our public actions than that provided by Divine teachings.

People avoid action. Often because they are afraid of the consequences, for action means risk and danger. Danger seems terrible from a distance; it is not so bad if you have a close look at it

Words are one thing – deeds something entirely different. Fine words are a mask to cover shady deeds. A sincere diplomat is like dry water or wooden iron.

Action to be effective must be directed to clearly conceived ends.

A leader or a man of action in a crisis almost always acts subconsciously and then thinks of the reasons for his action.

It’s sexier when a girl is flirty but she doesn’t do anything.