I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
RAY KROCI believe in God, family, and McDonald’s. And in the office, that order is reversed.
More Ray Kroc Quotes
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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Tomorrow at sunrise I shall no longer be here.
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We provide food that customers love, day after day after day. People just want more of it.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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I was an overnight success all right, but 30 years is a long, long night.
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To be successful, you must be daring, be first and be different.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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You must perfect every fundamental of your business if you expect it to perform well.
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We take the hamburger business more seriously than anyone else.
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From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
RAY KROC