“The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.”

At its core, I believe leadership is about instilling confidence in others.

Don’t be threatened by people smarter than you.

In times of adversity and change, we really discover who we are and what we’re made of.

Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.

I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.

Everyone starts strong. Success comes to those with unwavering commitment to be at the end.

My passion. My commitment. This is the most important thing in my life other than my family.

I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.

Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.

Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.

One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.

China traditionally has been a tea-drinking country but we turned them into coffee drinkers.

When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.

Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.

You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.

If you work hard and play by the rules, you’ll have a better life than your parents did, and your children will have a better life than you did.

I nibbled my lower lip. “if you could see into my past just by touching my back, you’d have a hard time resisting the temptation too.” “i have a hard time keeping my hands off you without that added bonus.

Don’t work harder than your competition, be your own competition.

My new single ‘I’m Gonna show you crazy’ is really about knowing it’s okay to not be okay.

We’re always hardest on our own work, I guess.

I kind of do the drawing with the painting in mind, but it’s very hard to guess at a size or a color and all the colors around it and what it will really look like.

We are all one – and if we don’t know it, we will learn it the hard way.

Color is crucial in painting, but it is very hard to talk about.