My passion. My commitment. This is the most important thing in my life other than my family.
HOWARD SCHULTZThe hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
More Howard Schultz Quotes
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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At its core, I believe leadership is about instilling confidence in others.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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People around the world, they want the authentic Starbucks experience.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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Always challenge the old ways.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Success is the by-product when you work toward the target.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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A great business has to have a conscience. You have to know who you are and who you are not.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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Don’t be threatened by people smarter than you.
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The challenge of the retail business is the human condition.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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Customers must recognize that you stand for something.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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Who wants a dream that’s near-fetched?
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Risk more than others think safe.
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People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
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