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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

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Brand Character Company Emotional Endurance Greatness Relationship Trust

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

In times of adversity and change, we really discover who we are and what we’re made of.
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Adversity Change Discover Hard Time Time
At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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Age Believe Early Feeling Inspirational Mom Myself Possible
Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
HOWARD SCHULTZ

Brand Character Company Emotional Endurance Greatness Relationship Trust
Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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Advertisement Authentic Company Marketing
If you want to achieve widespread impact and lasting value, be bold.
HOWARD SCHULTZ

Achievement Bold Impact Inspirational Value Yourself
People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
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Act Action Authority Guidance People Planning Problem Responsibility
The premium single-cup segment is the fastest-growing business within the global coffee industry.
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Business Coffee Fast Growth Industry
People around the world, they want the authentic Starbucks experience.
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Authentic Experience People World
Success is empty if you arrive at the finish line alone.
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Alone Arrive Empty Success Yourself
Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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Business Enough Price Prosperity Sales Strategy Yourself
Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
HOWARD SCHULTZ

Achievement Brand Endurance Opportunity Represent Strategy
Business leaders cannot be bystanders.
HOWARD SCHULTZ

Business Leadership One Liner Stand
In this ever-changing society, the most powerful and enduring brands are built from the heart.
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Build Change Endurance Heart Powerful Society Yourself
You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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Love Passion Sacrifice Willing Yourself
Don’t be threatened by people smarter than you.
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People Smart Threat Yourself
Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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Art Company Culture People Resume Science
If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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Achievement Enterprise Heart Impossible Work Worth Yourself
When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
HOWARD SCHULTZ

Beginning Culture Dreams Guide Principle Try Vision
To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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Company Endurance Greatness Leadership Problem Solve
We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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Charm Community Old Romance Time Tired
Customers must recognize that you stand for something.
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Brand Customer Recognition Stand Yourself
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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Advertisement Greatness Marketing Money Ourselves People Thinking Training
My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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Expose Life Parents
Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
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Ability Attribute Leadership Organization People Share
Any business today that embraces the status quo as an operating principle is going to be on a death march.
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Business Death Embrace Operation Principle
Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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Day Earn Goodness Humility Result Work
Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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Dreams Embrace Inspirational Personal

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