Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
HOWARD SCHULTZWe would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
More Howard Schultz Quotes
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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Cutting prices or putting things on sale is not sustainable business strategy.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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In times of adversity and change, we really discover who we are and what we’re made of.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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I can’t imagine a day without coffee. I can’t imagine!
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People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
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At its core, I believe leadership is about instilling confidence in others.
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Success is the by-product when you work toward the target.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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Success is empty if you arrive at the finish line alone.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
HOWARD SCHULTZ