Any business today that embraces the status quo as an operating principle is going to be on a death march.
HOWARD SCHULTZIn this ever-changing society, the most powerful and enduring brands are built from the heart.
More Howard Schultz Quotes
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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Business leaders cannot be bystanders.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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If you want to achieve widespread impact and lasting value, be bold.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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Success is best when it is shared.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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Success is something that has to be earned every day.
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People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
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Risk more than others think safe.
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