Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
HOWARD SCHULTZAnd with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
More Howard Schultz Quotes
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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
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People around the world, they want the authentic Starbucks experience.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
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Risk more than others think safe.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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Don’t be threatened by people smarter than you.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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My passion. My commitment. This is the most important thing in my life other than my family.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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If you want to achieve widespread impact and lasting value, be bold.
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Who wants a dream that’s near-fetched?
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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Success is something that has to be earned every day.
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Cutting prices or putting things on sale is not sustainable business strategy.
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Customers must recognize that you stand for something.
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