Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
HOWARD SCHULTZAnd with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
More Howard Schultz Quotes
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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Always challenge the old ways.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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This may sound a bit naive, but I got here by believing in big dreams.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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Customers must recognize that you stand for something.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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Don’t be threatened by people smarter than you.
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I can’t imagine a day without coffee. I can’t imagine!
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Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Success is something that has to be earned every day.
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Success is empty if you arrive at the finish line alone.
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