In this ever-changing society, the most powerful and enduring brands are built from the heart.
HOWARD SCHULTZAnd with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
More Howard Schultz Quotes
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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In times of adversity and change, we really discover who we are and what we’re made of.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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Risk more than others think safe.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
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If you want to achieve widespread impact and lasting value, be bold.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
HOWARD SCHULTZ