Always challenge the old ways.
HOWARD SCHULTZI never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
More Howard Schultz Quotes
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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If you want to achieve widespread impact and lasting value, be bold.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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People around the world, they want the authentic Starbucks experience.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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Success is the by-product when you work toward the target.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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Risk more than others think safe.
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Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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Sometimes you have to create the thing you want to be part of.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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