China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
HOWARD SCHULTZWe have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
More Howard Schultz Quotes
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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Risk more than others think safe.
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People around the world, they want the authentic Starbucks experience.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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Sometimes you have to create the thing you want to be part of.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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Success is best when it is shared.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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The challenge of the retail business is the human condition.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
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If you want to achieve widespread impact and lasting value, be bold.
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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Cutting prices or putting things on sale is not sustainable business strategy.
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Who wants a dream that’s near-fetched?
HOWARD SCHULTZ