“In times of adversity and change, we really discover who we are and what we’re made of.”

Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.

One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.

China traditionally has been a tea-drinking country but we turned them into coffee drinkers.

When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.

Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.

You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.

When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.

My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.

Risk more than others think safe.

I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.

Success is the by-product when you work toward the target.

If you want to achieve widespread impact and lasting value, be bold.

Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.

We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.

People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.

When all doors are shut and you have nowhere to go, that is when you go within. Every crisis is an opportunity and you are the beginning.

Certainly I accept my role and responsibility as a public figure and a lot of it you take the good with the bad, dealing with different adversities in life, you just try to do the best you can do.

I’m here today to warn you: I want you to watch out for the adversary. Guard yourself from any spirit of entitlement. Restrain any and all subtle temptation to gain attention or to find ways to promote yourself.

To achieve your dreams, you must embrace adversity and make failure a regular part of your life. If you’re not failing, you’re probably not really moving forward.

May our adversities make us strong. May our victories make us wise. May our actions make us proud.

One of the major keys to success is to keep moving forward on the journey, making the best of the detours and interruptions, turning adversity into advantage.

He who runs away from a fearful calamity, a foreign invasion, a terrible famine, and the companionship of wicked men is safe.

A man is insensible to the relish of prosperity until he has tasted adversity.