Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
HOWARD SCHULTZPeople around the world, they want the authentic Starbucks experience.
More Howard Schultz Quotes
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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At its core, I believe leadership is about instilling confidence in others.
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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Sometimes you have to create the thing you want to be part of.
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Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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Customers must recognize that you stand for something.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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Risk more than others think safe.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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If you want to achieve widespread impact and lasting value, be bold.
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Don’t be threatened by people smarter than you.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
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Always challenge the old ways.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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A great business has to have a conscience. You have to know who you are and who you are not.
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