Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
HOWARD SCHULTZIt’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
More Howard Schultz Quotes
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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Success is best when it is shared.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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In times of adversity and change, we really discover who we are and what we’re made of.
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Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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The challenge of the retail business is the human condition.
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People around the world, they want the authentic Starbucks experience.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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Business leaders cannot be bystanders.
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