“Who wants a dream that’s near-fetched?”

And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.

Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.

Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.

I can’t imagine a day without coffee. I can’t imagine!

While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.

Business leaders cannot be bystanders.

Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.

Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.

Any business today that embraces the status quo as an operating principle is going to be on a death march.

Great companies are defined by their discipline and their understanding of who they are and who they are not.

Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.

Success is empty if you arrive at the finish line alone.

In this ever-changing society, the most powerful and enduring brands are built from the heart.

To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.

We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.

Cutting prices or putting things on sale is not sustainable business strategy.

In all the ways I have grown I wish I didn’t grow away from you.

I admire the ones that can love despite being broken over and over again.

It was when she left him did she then become herself.

To the girl who thought he was real love, he didn’t love you he just loved the way you made him look.

The smoke left after the aftermath doesn’t seem to leave the atmosphere, and now it has started to burn my lungs.

She hurt deeply because everyone that promised to protect her heart, broke it completely.

Trick me into believing that the world is ending learned things aren’t breaking they’re simply bending now, I can finally do some mending.

Sure, we could have kept going, but the chance of finding a gas station was zero.