Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
HOWARD SCHULTZEveryone starts strong. Success comes to those with unwavering commitment to be at the end.
More Howard Schultz Quotes
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My passion. My commitment. This is the most important thing in my life other than my family.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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People around the world, they want the authentic Starbucks experience.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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I can’t imagine a day without coffee. I can’t imagine!
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Success is the by-product when you work toward the target.
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If you want to achieve widespread impact and lasting value, be bold.
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Sometimes you have to create the thing you want to be part of.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
HOWARD SCHULTZ