“Everyone starts strong. Success comes to those with unwavering commitment to be at the end.”

Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.

Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.

One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.

China traditionally has been a tea-drinking country but we turned them into coffee drinkers.

When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.

Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.

You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.

When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.

My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.

Risk more than others think safe.

I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.

Success is the by-product when you work toward the target.

If you want to achieve widespread impact and lasting value, be bold.

Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.

We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.

A change is brought about because ordinary people do extraordinary things.

Writing a check separates a commitment from a conversation.

We stand for freedom. That is our conviction for ourselves; that is our only commitment to others.

Most important of all, to be successful in life demands that a man make a personal commitment to excellence and to victory, even though the ultimate victory can never be completely won.

No sane society chooses to commit national suicide.

Commit to reinvent yourself, to know that real growth happens in a place of discomfort.

Tolerance implies no lack of commitment to one’s own beliefs. Rather it condemns the oppression or persecution of others.

Tolerance implies no lack of commitment to one’s own beliefs. Rather it condemns the oppression or persecution of others.