I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
HOWARD SCHULTZGrow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
More Howard Schultz Quotes
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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Always challenge the old ways.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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At its core, I believe leadership is about instilling confidence in others.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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Success is the by-product when you work toward the target.
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Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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Risk more than others think safe.
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Who wants a dream that’s near-fetched?
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Customers must recognize that you stand for something.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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Success is something that has to be earned every day.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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In times of adversity and change, we really discover who we are and what we’re made of.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
HOWARD SCHULTZ