But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
HOWARD SCHULTZWhatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
More Howard Schultz Quotes
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Who wants a dream that’s near-fetched?
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Risk more than others think safe.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
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Business leaders cannot be bystanders.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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Customers must recognize that you stand for something.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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Sometimes you have to create the thing you want to be part of.
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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I can’t imagine a day without coffee. I can’t imagine!
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People around the world, they want the authentic Starbucks experience.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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Always challenge the old ways.
HOWARD SCHULTZ