“Risk more than others think safe.”

Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.

We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.

People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.

Success is best when it is shared.

Success is something that has to be earned every day.

Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.

Customers must recognize that you stand for something.

It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.

Who wants a dream that’s near-fetched?

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.

The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.

We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.

Social and digital media is a bullet train, and that bullet train is not coming home.

Every action has its pleasures and its price.

Your best days are still ahead. Stay in faith. Keep believing.

We all have our imperfections. But I’m human, and you know, it’s important to concentrate on other qualities besides outer beauty.

All successful people – not just entrepreneurs – have got things wrong over and over again before finding the right solution.

I believe that anyone can conquer fear by doing the things he fears to do

The greatest source of happiness is the ability to be grateful at all times.

I look at things and try to imagine what is possible and then hope to surpass those boundaries.

Don’t stop now. Continue to work on yourself & your dream.