Success is the by-product when you work toward the target.
HOWARD SCHULTZRisk more than others think safe.
More Howard Schultz Quotes
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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Success is empty if you arrive at the finish line alone.
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At its core, I believe leadership is about instilling confidence in others.
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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Customers must recognize that you stand for something.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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Risk more than others think safe.
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A great business has to have a conscience. You have to know who you are and who you are not.
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People around the world, they want the authentic Starbucks experience.
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People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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