Sometimes you have to create the thing you want to be part of.
HOWARD SCHULTZCutting prices or putting things on sale is not sustainable business strategy.
More Howard Schultz Quotes
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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Don’t be threatened by people smarter than you.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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This may sound a bit naive, but I got here by believing in big dreams.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
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My passion. My commitment. This is the most important thing in my life other than my family.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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I can’t imagine a day without coffee. I can’t imagine!
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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Success is the by-product when you work toward the target.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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People around the world, they want the authentic Starbucks experience.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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Success is best when it is shared.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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