Always challenge the old ways.
HOWARD SCHULTZCutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
More Howard Schultz Quotes
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My passion. My commitment. This is the most important thing in my life other than my family.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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Who wants a dream that’s near-fetched?
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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Sometimes you have to create the thing you want to be part of.
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I can’t imagine a day without coffee. I can’t imagine!
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Don’t be threatened by people smarter than you.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
HOWARD SCHULTZ