Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
HOWARD SCHULTZStarbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
More Howard Schultz Quotes
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Cutting prices or putting things on sale is not sustainable business strategy.
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Risk more than others think safe.
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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
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Success is empty if you arrive at the finish line alone.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
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Business leaders cannot be bystanders.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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Customers must recognize that you stand for something.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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Always challenge the old ways.
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People around the world, they want the authentic Starbucks experience.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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