Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
HOWARD SCHULTZWhen we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
More Howard Schultz Quotes
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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Success is empty if you arrive at the finish line alone.
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Business leaders cannot be bystanders.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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Don’t be threatened by people smarter than you.
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Who wants a dream that’s near-fetched?
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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My passion. My commitment. This is the most important thing in my life other than my family.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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Success is the by-product when you work toward the target.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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Cutting prices or putting things on sale is not sustainable business strategy.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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This may sound a bit naive, but I got here by believing in big dreams.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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Risk more than others think safe.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
HOWARD SCHULTZ