Any business today that embraces the status quo as an operating principle is going to be on a death march.
HOWARD SCHULTZSocial and digital media is a bullet train, and that bullet train is not coming home.
More Howard Schultz Quotes
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People around the world, they want the authentic Starbucks experience.
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Success is the by-product when you work toward the target.
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And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
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Don’t be threatened by people smarter than you.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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A great business has to have a conscience. You have to know who you are and who you are not.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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Who wants a dream that’s near-fetched?
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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