Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
HOWARD SCHULTZIn many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
More Howard Schultz Quotes
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The challenge of the retail business is the human condition.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
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Success is something that has to be earned every day.
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This may sound a bit naive, but I got here by believing in big dreams.
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Cutting prices or putting things on sale is not sustainable business strategy.
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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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In times of adversity and change, we really discover who we are and what we’re made of.
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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People around the world, they want the authentic Starbucks experience.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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Business leaders cannot be bystanders.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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I can’t imagine a day without coffee. I can’t imagine!
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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