I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
HOWARD SCHULTZGood results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
More Howard Schultz Quotes
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Who wants a dream that’s near-fetched?
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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My passion. My commitment. This is the most important thing in my life other than my family.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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The challenge of the retail business is the human condition.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
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This may sound a bit naive, but I got here by believing in big dreams.
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Always challenge the old ways.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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Success is empty if you arrive at the finish line alone.
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At its core, I believe leadership is about instilling confidence in others.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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Business leaders cannot be bystanders.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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