I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
HOWARD SCHULTZ
Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
More Howard Schultz Quotes
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
HOWARD SCHULTZ -
When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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Who wants a dream that’s near-fetched?
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
HOWARD SCHULTZ -
We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
HOWARD SCHULTZ -
Risk more than others think safe.
HOWARD SCHULTZ -
I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
HOWARD SCHULTZ -
The challenge of the retail business is the human condition.
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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
HOWARD SCHULTZ