Customers must recognize that you stand for something.
HOWARD SCHULTZWe need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
More Howard Schultz Quotes
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At its core, I believe leadership is about instilling confidence in others.
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Cutting prices or putting things on sale is not sustainable business strategy.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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Success is empty if you arrive at the finish line alone.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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Sometimes you have to create the thing you want to be part of.
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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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If you want to achieve widespread impact and lasting value, be bold.
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A great business has to have a conscience. You have to know who you are and who you are not.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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Success is best when it is shared.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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Who wants a dream that’s near-fetched?
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
HOWARD SCHULTZ