When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
HOWARD SCHULTZPeople want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
More Howard Schultz Quotes
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Success is best when it is shared.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
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Customers must recognize that you stand for something.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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Don’t be threatened by people smarter than you.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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Who wants a dream that’s near-fetched?
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And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
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People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
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Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
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A great business has to have a conscience. You have to know who you are and who you are not.
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My passion. My commitment. This is the most important thing in my life other than my family.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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In times of adversity and change, we really discover who we are and what we’re made of.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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Cutting prices or putting things on sale is not sustainable business strategy.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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