“People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.”

We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.

I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.

Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.

If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.

People around the world, they want the authentic Starbucks experience.

The premium single-cup segment is the fastest-growing business within the global coffee industry.

Believe in your dreams and dream big. And then after you’ve done that, dream bigger.

The challenge of the retail business is the human condition.

We are not in the coffee business serving people, we are in the people business serving coffee.

At its core, I believe leadership is about instilling confidence in others.

Don’t be threatened by people smarter than you.

In times of adversity and change, we really discover who we are and what we’re made of.

Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.

I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.

Everyone starts strong. Success comes to those with unwavering commitment to be at the end.

My passion. My commitment. This is the most important thing in my life other than my family.

A professional is one who does his best work when he feels the least like working.

It’s easier to hold onto your own stereotypes and misconceptions, it makes you feel justified in your own ignorance. That’s America. So the challenge for us is, are we ready for change?

I want to liberate them, I want to free them of their fears and make them feel that they can create their own space in the world

Failure is a feeling long before it becomes an actual result

Once we are honest about our feelings, we can invite ourselves to consider alternative modes of viewing our pain and can see that releasing our grip on anger and resentment can actually be an act of self-compassion.

I don’t like my music. I’ll make a song, and if I do like it, I’ll feel it, but after that 10th play, I don’t like it no more.

My father was a musician, so I feel like falling into this career was a bit inevitable.

I am not asking for sensational revelations, but I would like to sense the meaning of that minute, to feel it’s urgency.