There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROCMankind will discover objects in space sent to us by the watchers.
More Ray Kroc Quotes
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Tomorrow at sunrise I shall no longer be here.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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No one of us is more important than the rest of us.
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In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
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We take the hamburger business more seriously than anyone else.
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It is no achievement to walk a tightrope laid flat on the floor.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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We provide food that customers love, day after day after day. People just want more of it.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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Are you green and growing or ripe and rotting?
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Adversity can strengthen you if you have the will to grind it out.
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In business for yourself, but not by yourself.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
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We need god to prosper those without him will not.
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If you’ve got time to lean, you’ve got time to clean.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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