When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZUHe will win who, prepared himself, waits to take the enemy unprepared.
More Sun Tzu Quotes
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It is easy to love your friend, but sometimes the hardest lesson to learn is to love your enemy.
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There are not more than five primary colours, yet in combination they produce more hues than can ever been seen.
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Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
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Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
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Attack is the secret of defense; defense is the planning of an attack.
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The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
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To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.
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There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard.
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Conceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.
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Rewards for good service should not be deferred a single day.
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Know your enemy and know yourself and you can fight a hundred battles without disaster,
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Supreme excellence consists of breaking the enemy’s resistance without fighting.
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Wheels of justice gind slow but grind fine.
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The opportunity of defeating the enemy is provided by the enemy himself.
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Plan for what it is difficult while it is easy, do what is great while it is small.
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Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots.
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The supreme art of war is to subdue the enemy without fighting.
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Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.
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Appear weak when you are strong, and strong when you are weak.
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Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
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If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
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He who is prudent and lies in wait for an enemy who is not, will be victorious.
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Who does not know the evils of war cannot appreciate its benefits.
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Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
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Thus the expert in battle moves the enemy, and is not moved by him.
SUN TZU