If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
SUN TZUBegin by seizing something which your opponent holds dear; then he will be amenable to your will.
More Sun Tzu Quotes
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Energy may be likened to the bending of a crossbow; decision, to the releasing of a trigger.
SUN TZU -
All warfare is based on deception.
SUN TZU -
It is easy to love your friend, but sometimes the hardest lesson to learn is to love your enemy.
SUN TZU -
If his forces are united, separate them.
SUN TZU -
There is no instance of a nation benefitting from prolonged warfare.
SUN TZU -
There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard.
SUN TZU -
Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.
SUN TZU -
Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
SUN TZU -
Conceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.
SUN TZU -
He who is prudent and lies in wait for an enemy who is not, will be victorious.
SUN TZU -
If you wait by the river long enough, the bodies of your enemies will float by.
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The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points.
SUN TZU -
You can be sure of succeeding in your attacks if you only attack places which are undefended.
SUN TZU -
Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZU