When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZUWater shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.
More Sun Tzu Quotes
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Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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The greatest victory is that which requires no battle.
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To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.
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Know your enemy and know yourself and you can fight a hundred battles without disaster,
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You can be sure of succeeding in your attacks if you only attack places which are undefended.
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So in war, the way is to avoid what is strong, and strike at what is weak.
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Energy may be likened to the bending of a crossbow; decision, to the releasing of a trigger.
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The supreme art of war is to subdue the enemy without fighting.
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There are not more than five cardinal tastes, yet combinations of them yield more flavours than can ever be tasted.
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Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.
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Ponder and deliberate before you make a move.
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If his forces are united, separate them.
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He will win who, prepared himself, waits to take the enemy unprepared.
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To know your Enemy, you must become your Enemy.
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Appear weak when you are strong, and strong when you are weak.
SUN TZU