“Self-driving cars are the natural extension of active safety and obviously something we should do.”

I do love email. Wherever possible I try to communicate asynchronously. I’m really good at email.

We should be excited about the future & striving to go beyond the horizon!

If we drive down the cost of transportation in space, we can do great things.

Any product that needs a manual to work is broken.

Physics is a good framework for thinking. Boil things down to their fundamental truths and reason up from there.

A company is a group of people organized to create a product or service, and that product or service is only as good as the people in the company.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

I think it is possible for ordinary people to choose to be extraordinary.

Best place to view is from the beach. Excitement guaranteed!

The first step is to establish that something is possible; then probability will occur.

Talent is extremely important. It’s like a sports team, the team that has the best individual player will often win, but then there’s a multiplier from how those players work together and the strategy they employ.

There’s a tremendous bias against taking risks. Everyone is trying to optimize their ass-covering.

When space travel becomes as common as air travel, the future of civilization will be assured.

You shouldn’t do things differently just because they’re different. They need to be better.

I think that’s the single best piece of advice: constantly think about how you could be doing things better and questioning yourself.

Never trust cynics, as they excuse their own bad deeds by telling themselves everyone does it.

If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then be different from your peers.

Opportunity comes once in a lifetime.

There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.

It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.

Luck is for the ill-prepared.

Your employees are your company’s real competitive advantage. They’re the ones making the magic happen-so long as their needs are being met.

If you lose money for the firm, I will be forgiving. If you lose reputation, I will be ruthless.

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.