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Best place to view is from the beach. Excitement guaranteed!

Elon Musk

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
ELON MUSK

Brand Impression Perception Product Reality Time
Engineering is the closest thing to magic that exists in the world.
ELON MUSK

Engineer Existence Magic World
Really, the only thing that makes sense is to strive for greater collective enlightenment.
ELON MUSK

Collect Enlightenment Inspirational Sense Strive
Moral condemnation used not for morality, but as a weapon for manipulation is messed up
ELON MUSK

Manipulation Mess Moral Weapon
Physics is a good framework for thinking. Boil things down to their fundamental truths and reason up from there.
ELON MUSK

Framework Fundamental Physics Reason Thinking Truth
Mars is the only place in the solar system where it’s possible for life to become multi-planetarian.
ELON MUSK

Life Mars Planet Possible Science
I always like going South; somehow, it feels like going downhill.
ELON MUSK

Feeling Going Travel
You could warm Mars up, over time, with greenhouse gases.
ELON MUSK

Gas Mars Planet Science Time
I think life on Earth must be about more than just solving problems. It’s got to be something inspiring, even if it is vicarious.
ELON MUSK

Earth Life Problem Solve
You want to be extra rigorous about making the best possible thing you can. Find everything that’s wrong with it and fix it.
ELON MUSK

Business Entrepreneur Possible Wrong
The path to the CEO’s office should not be through the CFO’s office, and it should not be through the marketing department. It needs to be through engineering and design.
ELON MUSK

CEO Department Design Engineer Market Office Path
When you struggle with a problem, that’s when you understand it.
ELON MUSK

Business Inspirational Problem Struggle Understand
Government isn’t that good at rapid advancement of technology. It tends to be better at funding basic research. To have things take off, you’ve got to have commercial companies do it.
ELON MUSK

Advance Company Government Research Technology
I started SpaceX with the expectation of failure.
ELON MUSK

Entrepreneur Expectation Failure Start
You want to have a future where you’re expecting things to be better, not one where you’re expecting things to be worse.
ELON MUSK

Business Entrepreneur Expectation Future Inspirational Worse
People will buy the car just because it’s a great car. We want them to think it’s excellent value for money and then, oh yeah, it happens to be electric.
ELON MUSK

Buy Car Excellence Happen Money People Value

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Best place to view is from the beach. Excitement guaranteed!

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