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Great companies are built on great products.

Elon Musk

Mars is the only place in the solar system where it’s possible for life to become multi-planetarian.
ELON MUSK

Life Mars Planet Possible Science
The future of humanity is going to bifurcate in two directions: Either it’s going to become multiplanetary, or it’s going to remain confined to one planet and eventually there’s going to be an extinction event.
ELON MUSK

Direction Event Eventually Extinction Future Human Planet
When something is important enough, you do it even if the odds are not in your favor.
ELON MUSK

Enough Entrepreneur Favour Important Inspirational
Give people their freedom back!
ELON MUSK

Freedom One Liner People
Weighing too much on someone’s talent and not someone’s personality. I think it matters whether someone has a good heart.
ELON MUSK

Goodness Heart Personality Talent
I started SpaceX with the expectation of failure.
ELON MUSK

Entrepreneur Expectation Failure Start
I think that’s the single best piece of advice: constantly think about how you could be doing things better and questioning yourself.
ELON MUSK

Advice Business Constant Improvement Success
As a child I would just question things.
ELON MUSK

Children Inspirational Knowledge Learning
Fear is a hard thing to deal with. I feel it quite strongly. If I think something is important enough, I’ll make myself do it in spite of fear. But it can really sap the will. I hate fear, I wish I had it less.
ELON MUSK

Deal Enough Fear Important Quite Strong
Work like hell.
ELON MUSK

Business Entrepreneur Hell Motivational One Liner Work
I’ve actually not read any books on time management.
ELON MUSK

Book Management Reading Time
That’s my lesson for taking a vacation: vacation will kill you.
ELON MUSK

Entrepreneur Kill Lesson Vacation
We should be excited about the future & striving to go beyond the horizon!
ELON MUSK

Beyond Business Excitement Future Horizon Inspirational Strive
You should be innovating so fast that you’re invalidating your prior patents.
ELON MUSK

Innovation Invalid Patent
Best place to view is from the beach. Excitement guaranteed!
ELON MUSK

Beach Excitement Guarantee Place Travel View
Getting there was super hard. Very proud of Tesla team!
ELON MUSK

Appreciation Entrepreneur Proud Team Work
When you struggle with a problem, that’s when you understand it.
ELON MUSK

Business Inspirational Problem Struggle Understand
Engineering is the closest thing to magic that exists in the world.
ELON MUSK

Engineer Existence Magic World
Great companies are built on great products.
ELON MUSK

Business Company Greatness One Liner Product
I hate writing about personal stuff. I don’t have a Facebook page. I don’t use my Twitter account. I am familiar with both, but I don’t use them.
ELON MUSK

Hate Internet Personal Stuff Writing
If you think back to the beginning of cell phones, laptops or really any new technology, it’s always expensive.
ELON MUSK

Expensive Laptop Money Phone Product Technology
Government isn’t that good at rapid advancement of technology. It tends to be better at funding basic research. To have things take off, you’ve got to have commercial companies do it.
ELON MUSK

Advance Company Government Research Technology
If you get up in the morning and think the future is going to be better, it is a bright day. Otherwise, it’s not.
ELON MUSK

Future Inspirational Morning Positive Thinking
The thing that’s worth doing is trying to improve our understanding of the world and gain a better appreciation of the universe and not to worry too much about there being no meaning.
ELON MUSK

Appreciation Improvement Meaning Understand Universe World Worry
People will buy the car just because it’s a great car. We want them to think it’s excellent value for money and then, oh yeah, it happens to be electric.
ELON MUSK

Buy Car Excellence Happen Money People Value
If we drive down the cost of transportation in space, we can do great things.
ELON MUSK

Cost Drive Greatness Space Transport
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
ELON MUSK

Brand Impression Perception Product Reality Time

Great companies are built on great products.

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Great companies are built on great products.

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