If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
SUN TZUBravery without forethought, causes a man to fight blindly and desperately like a mad bull. Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain.
More Sun Tzu Quotes
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The wise warrior avoids the battle.
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Attack him where he is unprepared, appear where you are not expected.
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Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
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If quick, I survive. If not quick, I am lost. This is “death.
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If ignorant both of your enemy and yourself, you are certain to be in peril.
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Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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One may know how to conquer without being able to do it.
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Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.
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Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Supreme excellence consists of breaking the enemy’s resistance without fighting.
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Every battle is won before it’s ever fought.
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Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.
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Be where your enemy is not.
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In the midst of chaos, there is also opportunity.
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You can be sure of succeeding in your attacks if you only attack places which are undefended.
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Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
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To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant.
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Who wishes to fight must first count the cost
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You have to believe in yourself.
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There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.
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When you surround an army, leave an outlet free. Do not press a desperate foe too hard.
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Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.
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But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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Pretend inferiority and encourage his arrogance.
SUN TZU