There is no instance of a nation benefitting from prolonged warfare.
SUN TZUWhen the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
More Sun Tzu Quotes
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When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.
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Attack is the secret of defense; defense is the planning of an attack.
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The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points.
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If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant.
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Who wishes to fight must first count the cost
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In battle, there are not more than two methods of attack–the direct and the indirect; yet these two in combination give rise to an endless series of maneuvers.
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Plan for what it is difficult while it is easy, do what is great while it is small.
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To know your Enemy, you must become your Enemy.
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You have to believe in yourself.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
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There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.
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Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots.
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Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.
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The wise warrior avoids the battle.
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So in war, the way is to avoid what is strong, and strike at what is weak.
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Never venture, never win!
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Conform to the enemy’s tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive.
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To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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Bravery without forethought, causes a man to fight blindly and desperately like a mad bull. Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain.
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The supreme art of war is to subdue the enemy without fighting.
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When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.
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Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.
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Know yourself and you will win all battles
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Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
SUN TZU