Every battle is won before it’s ever fought.
SUN TZURouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots.
More Sun Tzu Quotes
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It is only the enlightened ruler and the wise general who will use the highest intelligence of the army for the purposes of spying, and thereby they achieve great results.
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Be where your enemy is not.
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Never venture, never win!
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Energy may be likened to the bending of a crossbow; decision, to the releasing of a trigger.
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What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
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To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.
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Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots.
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Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
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Opportunities multiply as they are seized.
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To know your Enemy, you must become your Enemy.
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All warfare is based on deception.
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Know thy self, know thy enemy. A thousand battles, a thousand victories.
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He who is prudent and lies in wait for an enemy who is not, will be victorious.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Attack him where he is unprepared, appear where you are not expected.
SUN TZU