If ignorant both of your enemy and yourself, you are certain to be in peril.
SUN TZUOne mark of a great soldier is that he fight on his own terms or fights not at all.
More Sun Tzu Quotes
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Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home.
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Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.
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It is only the enlightened ruler and the wise general who will use the highest intelligence of the army for the purposes of spying, and thereby they achieve great results.
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Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
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Who does not know the evils of war cannot appreciate its benefits.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.
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One may know how to conquer without being able to do it.
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One mark of a great soldier is that he fight on his own terms or fights not at all.
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Plan for what it is difficult while it is easy, do what is great while it is small.
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The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points.
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Thus the expert in battle moves the enemy, and is not moved by him.
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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
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All warfare is based on deception.
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Every battle is won before it’s ever fought.
SUN TZU