You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.
STEVE JOBSThe hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.
More Steve Jobs Quotes
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Strategy is figuring out what not to do.
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The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.
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Innovation is the ability to see change as an opportunity – not a threat.
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Overnight success stories take a long time.
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Learn continually – there’s always “one more thing” to learn!
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Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
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I don’t think of my life as a career. I do stuff. I respond to stuff. That’s not a career – it’s a life!
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We have always been shameless about stealing great ideas.
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Quality is more important than quantity. One home run is much better than two doubles.
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You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.
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The journey is the reward.
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If you haven’t found it yet, keep looking.
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Focus and simplicity – once you get there, you can move mountains.
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Never settle for average.
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.
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Stay hungry, stay foolish.
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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
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It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing.
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Life is about creating and living experiences that are worth sharing.
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Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
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The only way to be truly satisfied is to do what you believe is great work
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Details matter, it’s worth waiting to get it right.
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Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.
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None of us are as creative as all of us.
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Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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I would rather gamble on our vision than make a ‘me, too’ product.
STEVE JOBS