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The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.

Steve Jobs

It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing.
STEVE JOBS

Amazing Artist Contribution Rare
Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
STEVE JOBS

Business Customer Education Product Service
The real art is knowing what to leave out, not what to put in.
STEVE JOBS

Art Declutter Knowledge Leaving Minimalism
In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.
STEVE JOBS

Habit Inspirational Life Positive
Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.
STEVE JOBS

Bed Entrepreneur Inspirational Man Night Rich Satisfaction Wonderful
If a user is having a problem, it’s our problem.
STEVE JOBS

Business Customer Problem
You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.
STEVE JOBS

Business Focus Inspirational Life
I would rather gamble on our vision than make a ‘me, too’ product.
STEVE JOBS

Business Gamble Product Vision
Innovation is the ability to see change as an opportunity – not a threat.
STEVE JOBS

Ability Change Innovation Inspirational Opoortunity Threat
You have to trust in something–your gut, destiny, life, karma, whatever.
STEVE JOBS

Destiny Karma Life Trust
You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
STEVE JOBS

Build Business Customer Satisfaction Try Work Hard
The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
STEVE JOBS

Business Company Finding Ideas Innovation
Details matter, it’s worth waiting to get it right.
STEVE JOBS

Business Patience Wait Worth
Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
STEVE JOBS

Environment Excellence Expectation People Quality
We’ve got to make the small things unforgettable.
STEVE JOBS

Deep Memories One Liner Past Unforgettable
The best innovation is sometimes the company, the way you organize the company.
STEVE JOBS

Company Innovation Organization

The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.

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The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.

Related Topics

Popular Authors

More Steve Jobs Quotes