To go forward you have to leave something behind.
STEVE JOBSHave the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
More Steve Jobs Quotes
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
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If you haven’t found it yet, keep looking.
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Focus and simplicity – once you get there, you can move mountains.
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Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.
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Design is not just what it looks like and feels like. Design is how it works.
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You can’t win on innovation unless you have a way to communicate it to customers.
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The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.
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I sat in a garage and invented the future.
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The people who are crazy enough to think they can change the world are the ones who do.
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Deciding what not to do is as important as deciding what to do.
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We’ve got to make the small things unforgettable.
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My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.
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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
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We’re not going to be the first to this party, but we’re going to be the best.
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You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.
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I would rather gamble on our vision than make a ‘me, too’ product.
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Your time is limited, so don’t waste it living someone else’s life.
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Great things in business are never done by one person, they’re done by a team of people.
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If you’re afraid of failing you won’t get very far.
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Focusing is all about saying no.
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Don’t just live a life; build one.
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The journey is the reward.
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It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing.
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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
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I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.
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