To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
SUN TZUSupreme excellence consists of breaking the enemy’s resistance without fighting.
More Sun Tzu Quotes
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Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
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The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.
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When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.
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If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.
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Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
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Every battle is won before it’s ever fought.
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The supreme art of war is to subdue the enemy without fighting.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Supreme excellence consists of breaking the enemy’s resistance without fighting.
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The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.
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Be where your enemy is not.
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When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
SUN TZU