“Within a few years the name ‘Maria Sharapova’ will be a brand as universally recognized as Calvin Klein, BMW and Rolex.”

I don’t follow other players or the tournaments they play. I have my own schedule and do my own thing. I never really think, ‘Oh, I want to be or play like so-and-so.’ I just like being myself.

No matter what you study, the thing that you know best is what you grew up with.

I always have a Sharpie, because usually when someone asks me for an autograph, they don’t have a pen. I carry one in my purse, as well as in my tennis bag.

I look forward to the challenges.

Tennis has never been the most important thing in my life. My family, my health, my happiness they are more important to me. On court, I want to win. Off court, I want to be a better person. Tennis is a path to my future.

I want to be different. If everyone is wearing black, I want to be wearing red.

When you start from nothing, when you come from nothing, it makes you hungry. I am proud of where I came from and I know what I want. I want to win.

I heard endless conversations between my parents when I was going to sleep about how we would survive, how we would continue. All of them were about trying to make me better.

I’m done growing. I only grow when I put my high heels on now.

I try not to hit a swing volley and run back. So my swing volley is kind of that transition to the net. It’s been one of my favorite shots ever since I was young.

I help design my own tennis clothes.

Ever since I was young I loved making things and being part of the design process.

When I make a commitment I stick to it.

When I make commitments I like to stick to them, especially when I’m giving back to kids. Just giving them an example of what they can achieve. I love giving back to kids. It’s fantastic.

The more matches I play, the more confident I get.

As someone who spends a lot of her time on the road, you have to look stylish but comfortable as I’m always in motion. Either traveling for my job, for pleasure, or managing the hectic pace of the modern day.

I love Christopher Bailey and Burberry, Mulberry for bags, and Hudson for jeans.

I like lip liners over lipsticks. I have so many of them from so many different brands, so I just pick the color that works.

She’s like turning on the radio and hearing a brand new song.

I try not to brand myself ‘weird’ any more because it sticks.

I’m a brand ambassador. I’ve been a fan of Nip+Fab for a while, so it fit perfectly. I just love their stuff.

Versace has always been a brand that I’ve loved, a brand that has supported me. I’ve been wearing Versace for so long, I come in here and I have friends here, and they really support what it is that I do. Our partnership has been great.

There’s an abundance of exposure when you start working in American films. Inevitably you become a brand and that has to be controlled.

Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is destiny.