“If you do not care about your end user immensely, especially in the next few years, your brand will die.”

Someone with less passion and talent and poorer content can totally beat you if they’re willing to work longer and harder than you are. Hustle is it.

The best marketing strategy ever: CARE

Do what makes you happy. Keep it simple. Do the research. Work hard. Look ahead.

Storytelling is by far the most underrated skill in business.

For business, our internet love affair was a gift from the gods.

Skills are cheap. Passion is priceless.

I influence anybody who is able to get through the chaos of my first impression.

Make every decision based on your last years of life instead of your next 10.

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.

Social media is not a fad because it’s human.

Company culture is the backbone of any successful organization.

The chef that grew up with the grandma who cooks tends to always beat the chef that went to the culinary institute. It’s in the blood.

Company culture is a religion, not a sermon.

Content is king, but marketing is queen, and runs the household.

On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.

Good salespeople sell value and social media is the best place to find this value because of its transparency.

Use every customer point of contact to weave stories about who you are and what your brand stands for.

If you’re making art, you are not separate from your brand.

The brands that can connect with client in a real way will win.

The key in telling stories that people relate to is, not surprisingly, vulnerability and authenticity. That means that letting people know the struggle behind your brand – the failures and mistakes – and how you got through them is really important.

Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.

What’s the best way to build a brand for the long term? In a word: culture.

From the last tears of sorrow emerged the brand new love.

Your brand is your culture.