“If you do not care about your end user immensely, especially in the next few years, your brand will die.”

The truth is that finding happiness in what you do every day is so imperative.

Someone with less passion and talent and poorer content can totally beat you if they’re willing to work longer and harder than you are. Hustle is it.

The best marketing strategy ever: CARE

Do what makes you happy. Keep it simple. Do the research. Work hard. Look ahead.

Storytelling is by far the most underrated skill in business.

For business, our internet love affair was a gift from the gods.

Skills are cheap. Passion is priceless.

I influence anybody who is able to get through the chaos of my first impression.

Make every decision based on your last years of life instead of your next 10.

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.

Social media is not a fad because it’s human.

Company culture is the backbone of any successful organization.

The chef that grew up with the grandma who cooks tends to always beat the chef that went to the culinary institute. It’s in the blood.

Company culture is a religion, not a sermon.

Content is king, but marketing is queen, and runs the household.

On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.

She’s like turning on the radio and hearing a brand new song.

I try not to brand myself ‘weird’ any more because it sticks.

I’m a brand ambassador. I’ve been a fan of Nip+Fab for a while, so it fit perfectly. I just love their stuff.

Versace has always been a brand that I’ve loved, a brand that has supported me. I’ve been wearing Versace for so long, I come in here and I have friends here, and they really support what it is that I do. Our partnership has been great.

There’s an abundance of exposure when you start working in American films. Inevitably you become a brand and that has to be controlled.

Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is destiny.

I enjoy just being me. I don’t need to be Queen Latifah, the brand, 24 hours a day.

Every person has a signature. Just some people don’t know it yet.