“Storytelling is the game. It’s what we all do. It’s why Nike is Nike, it’s why Apple is Apple, it’s why Walt Disney built Disney World and it’s why Vince McMahon makes a billion dollars.”

Storytelling is by far the most underrated skill in business.

For business, our internet love affair was a gift from the gods.

Skills are cheap. Passion is priceless.

I influence anybody who is able to get through the chaos of my first impression.

Make every decision based on your last years of life instead of your next 10.

If you do not care about your end user immensely, especially in the next few years, your brand will die.

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.

Social media is not a fad because it’s human.

Company culture is the backbone of any successful organization.

The chef that grew up with the grandma who cooks tends to always beat the chef that went to the culinary institute. It’s in the blood.

Company culture is a religion, not a sermon.

Content is king, but marketing is queen, and runs the household.

On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.

Good salespeople sell value and social media is the best place to find this value because of its transparency.

It’s still so rare for anyone to be personally acknowledged by a brand that the impact of such a simple, polite gesture on a customer’s buying habits could be huge.

Word of mouth works now, much more than ever. @-reply every single person.

Luxury goods are the only area in which it is possible to make luxury margins.

The great business of man is to improve his mind, and govern his manners; all other projects and pursuits, whether in our power to compass or not, are only amusements.

I think in business, you have to learn to be patient. Maybe I’m not very patient myself. But I think that I’ve learned the most is be able to wait for something and get it when it’s the right time.

What we do in our group is the opposite of the bad effects of globalization. We produce in Italy and in France and we sell to China, when usually it’s the opposite.

Become an expert in one fundamental area of your market or business, no one starts out as a generalist.

It is not enough to have a talented designer; the management must be inspired too. The creative process is very disorganised; the production process has to be very rational.

When I was working in my first job engineering construction, what I liked the most was working with architects and making buildings that had this creative side coming from the architect and that were making them a big success.

If you control your distribution, you control your image.